Retail Sales Training Course

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After attending the course, you will be able to ask effective questions to better understand your client’s needs, control the sale and lead a customer to becoming a buyer, handle price shoppers professionally, minimize and negate the need to discount and much more!

This training course is now available in Singapore.

This Retail Sales training course can be delivered at your premises anywhere in Singapore by one of our expert local or international trainers.

Contact us today for a group quote.

Learning Outcomes
Course Outline
  • Learning Outcomes - Retail Sales Training Course

    • Learn to create a great first impression
    • Learn to greet constructively & create a personal connection
    • Develop rapport & create warmth & openness
    • Ask effective questions to better understand client needs
    • Master active listening techniques
    • Learn to control the sale & lead a customer to becoming a buyer
    • Learn an amazingly simple and professional way of handling price shoppers
    • Learn 4 effective techniques for minimizing & negating the need to discount
    • Understand sales psychology such as the "The Power of YES when selling"
    • Learn to ask for the sale
    • Learn cross selling and upselling
    • Master effective techniques for closing without being pushy
    Duration: 1 day course

    The best adult learning experience

    The best adult learning experience


    PD Training is dedicated to immersive and inspirational learning experiences for busy adults. We believe courseware should keep pace with changes in workplaces and technology.

    So we have written our very own Signature Series that incorporates best practice in modern learner engagement, and continually improves based on trainer feedback, participant feedback and innovations in best practice.

    Welcome to the best adult learning experience in the industry, we look forward to your feedback and suggestions.


    Retail Sales Training Course Reviews:

    Very impressed with the effort the trainer and pd sales and operations team made to ensure the course was appropriate for our needs, as well as accommodating us on short notice.

    -Universal Fans

    Retailer comments on Tanya's training: "Awesome" "Good" "Brilliant - she packed a lot in the time we had. Lots of info to take away and use with my team." "Really good. I've learnt something from all the sessions."

    -Forest Lake Shopping Centre

    It has helped build my confidence with customers, and has helped me with product knowledge. It was great, really helped my staff and found it very very beneficial, was happy with the end Result, our consultant Jess was fantastic very motivating and we had fun, Appreciate it.

    -Gloss Cosmetics

    More happy clients

  • Course Outline - Retail Sales Training Course

    Download Retail Sales Training Course Outline


    Standing out among the competition is important in today’s competitive retail market. This Retail Sales training course from PD Training is designed to offer new techniques on improving sales in retail outlets, while at the same time concentrating on the significance of providing excellent customer service.

    Retail has long been one of the most competitive sales environments and the competition only continues to increase. It is vital to all retailers that we make the most of every marketing dollar and every customer by giving our retail sales staff the skills and confidence to professionally manage, control and close sales.

    This course will provide your team with skills and techniques to close more sales whilst providing great customer service and not creating a pushy forceful sale.

    Retail Sales Training Course - Lesson 1
    It Starts with you
    • Attitude
    • Personal Appearance
    • Product Knowledge
    • Sell yourself on the product
    • Enthusiasm
    Retail Sales Training Course - Lesson 2
    Consider the customer
    • What do you expect when you are a customer?
    • The value of every shopper
    • The mission for a retail sales person
    • Define 'excellent retail customer service'
    Retail Sales Training Course - Lesson 3
    Starting the sales process
    • The importance of first impressions
    • How to create a good first impression
    Retail Sales Training Course - Lesson 4
    • The golden rule
    • Create a constructive greeting
    • Construct positive dialogue
    • Develop rapport
    Retail Sales Training Course - Lesson 5
    Needs analysis
    • Deepening techniques
    • Probing questions
    • Active listening
    • 'Minimal encouragers' - their importance and how to use them
    Retail Sales Training Course - Lesson 6
    Control the sale
    • 'The Challenge' - persuasion, not confrontation
    • How to handle people shopping on price
    • The excellent 6 step technique that negates the opposition and maintains your professionalism
    Retail Sales Training Course - Lesson 7
    Maximizing Every Opportunity
    • Minimizing/Negating discounting
      • 4 effective techniques
    • Why discount & Why not?
    • Cross Selling
    • Upselling
    Retail Sales Training Course - Lesson 8
    Sales Psychology 101
    • The Power of 'Yes' when selling
    • Tie downs
    • Tag Ons
    Retail Sales Training Course - Lesson 9
    Closing the sale
    • Knowing when the time is right
    • Don't be afraid to ask for the sale
    • 3 closing techniques
    Retail Sales Training Course - Lesson 10
    Thank you
    • Referrals
    • Repeat business
    • Genuine mutual appreciation

  • In-House Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training

    Choose the Training Location

    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

    Orgmenta app
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The Learning impact is increased by providing a personalised and contextualised learning experience, followed by ongoing collaboration and reinforcement on demand.

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